Home Ishtar   The objectives of the project

Technology supply

- Short term objectives
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Long term objectives

Intellectual property rights management

- Short term objectives
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Long term objectives

Diffusion to target markets

- Short term objectives
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Long term objectives

Technology assimilation at pilot sites

- Hitman
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AlFerano
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Coin

Technology supply objectives
Short term objectives

1

To achieve a known (for the customer) and reduced (2-3 weeks) lead-time for the customised and made-to-measure garments in the supplier's pilot site.

This implies a revision of the internal information system that monitors the fabrics availability, converts automatically the sizes of the customer into a plan for cutting the fabrics (nesting), reduces or eliminates all the steps between the acquisition of the orders and the start of the production of the garments through an automatic flow of the data from the order to the Cad-Cam systems.

It also implies the realisation of an order receiving system, based on the Internet, that uses EDI-EDIFACT technologies based on an update of the EDITEX subset and designed with a specific attention to the benefits deriving from the XML language.

2

To realise an electronic catalogue of fabrics and made-to-measure garments based on Internet technologies deployed in a multichannel sales system (sales representatives, shops, web customers). The system integrates technologies for e-commerce on the WEB with tools for colour management and texture mapping in an innovative human-machine approach.

The architecture taken as reference is based on the WEB/Thin client paradigm.

3

To deploy, in a pilot site tools such as an automatic sizing machine and a software measurement 'assistant', able to provide sizes for the made-to-measure garment with a reduced margin compared to the present hand-made ones.

To realise a anthropometric data base, in support of, respectively, the supplier and the retailer, to better manage the market and size positioning (hypothesis about the human conformation) of their goods.

Long term objectives

1

To promote the use of information technologies, such as EDI, in the relations between suppliers and retailers in the T/C sector in order to gain reactivity and flexibility for the enterprises in respect of the customers needs.

To promote the change for the European industry of the sector under consideration from the mass-production to the made-to-measure paradigm to better satisfy the customer needs and better defend its positions from the low cost productions of the extra European competitors.

2

To promote the use of high quality virtual goods (for example through e-catalogue via Internet) in the T/C sector and to change the customers' and retailers' behaviours that, because of a poor quality of representation of the goods, are reluctant to move to the development of the electronic commerce initiatives.

In this framework, the integration with a technology that assures a better colour management and with tools to customise the goods will contribute to offer tools more appealing than the presently available ones.

3

To promote a made-to-measure production of garments which fit better the real human conformation; this project will exploit the know-how about the human conformation only to enhance the quality of the sizing: presently the results of the sizing process are used to calculate the alteration of the reference models to fit the customer, these reference models are described through concepts like 'size' and 'drop' that are presently the basis for the industry.

In perspective, starting from an improved representation of the customer's conformation, it will be possible to accomplish a further step, consisting in the design of the garment starting from the real customer's conformation.

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Intellectual Property Rights Management
Short term objectives

1

After the end of the project each partner will exploit its results, but all are by now engaged to provide the other partners with user rights on the results of the project (as they are) according to the consortium agreement.

Specifically the technology suppliers will exploit commercially the results achieved in their field (Lectra the Order processing software, Neosis the Electronic catalogue, Cad Modelling the sizing machine, ENEA the colour management system).

The pilot users will deploy the system for their business in their pilot sites with no extra costs.

2

The software will be modular so that each partner will be enabled to sale its module, separately or together with the other modules.

3

In the framework of the project the sizing machine of Cad Modelling will be improved and the impact of the changes on the present patent of the machine will be evaluated.

Long term objectives

1

The Ishtar project involves different ccc-c-actors in the pipeline of the Textile/Clothing sector, from customer to supplier, through various kinds of retailers; moreover, the innovations introduced concern diverse and very peculiar aspects of activities of each of them.

2

For this reason , the partners of the project believe that it would have been inappropriate to think of a commercialization of the results made by only one agent ; they have preferred to identify two different sectors, retailers and suppliers, in which two partners , Neosis and Lectra respectively, already have a consolidated experience.

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Diffusion to target markets
Short term objectives

1

The Ishtar concept will be diffused through several initiatives:

- brochures and videotapes (Hitman, Coin, Lectra, Cad Modelling),

- pages on the companies' WEB sites (Coin, Neosis, AlFerano, Enea, Hitman),

- articles on fashion magazines (Hitman),

- mailings (for the e-catalogue Neosis, AlFerano for fashion)

- participation in fairs: Pitti Uomo in Florence for fashion, Ce-Bit Hannover and Modercom-Lisbon for e-catalogue (Neosis)

- organisation of a symposium in cooperation with the Italian Association of enterprises of the garment sector, named Moda Industria, to be organised by Euratex (the European Association located in Brussels)

- insertion of the Ishtar project results in the activities of promotion and diffusion of the innovation toward the textile industries (ENEA proposes Ishtar as a case study for a DemoCenter that it is going to set up in Florence)

2

All the pilot users, Coin, AlFerano and Hitman, think that the Ishtar concept will represent a real competitive advantage for their image towards the customers and are strongly committed to exploit this opportunity.

Long term objectives

1

To improve business and 'image' of the pilot users.

2

To involve more cooperating suppliers and retailers, through the use of the EDI technologies and in the adoption of Ishtar approach in relation with the actual pilot users (more suppliers in the catalogues for Coin and AlFerano, more retailers for Hitman).

3

To make the Ishtar methodology a standard in the made to measure approach.

4

To have a market share for the made-to-measure garments grown from the present 6% to 10% of the target group.

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Technology assimilation at pilot site of Hitman
Short term objectives
To deploy the Ishtar supplier-side system in the Hitman facility in Milano and to have the system ready for effective production at the end of the project (tested on a trial production).

The espected results are:

- a fixed (the customer knows when the garment is ready) and reduced (2-3 weeks) lead-time for the made-to-measure and customised garment

- a dramatic reduction of the number of garment refused or requiring further changes, due to wrong measurements, from the present 50% to a 25% value.

- a remarkable reduction in delays/loss-of-orders due to the unavailabilty of the fabrics.

2

This system consists of:

- a WEB site to show the fabrics availability and the lead-time for the garment produced according with the needs of the customer and to receive orders (EDIFACT documents);

- an updated internal information management system that 'pushes' the orders directly in the production process;

- an order processing system that accepts both the absolute sizes of the customer and the differences from a reference model, and produces the nesting plan for the cutting machine (from the model and the customer's sizes it designs the altered model that fits the customer and designs the nesting plan for the fabrics);

- a Cad-Cam interface toward the nesting and cutting machines

Long term objectives

1

To further reduce the lead time for eee-made-to-measure garments, even when the demand has strong variations, and to increase the made-to-measure share of production;

To promote an organisation that is less based on a seasonal approach, with high stock turn-over, reducing the waste of raw materials and human resources and passing from a push- to a pull-system, a change already achieved in the automotive industry.

To reduce seasonal unsold garments.

To promote the use of EDI documents based on the EDITEX sintax for the data interchange with other retailers and enterprises.

To increase the production of made-to-measure garments within five years from the initial 1250 pieces/year to the final 6500 pieces/year.

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Technology assimilation at pilot site of AlFerano
Short term objectives

1

To realise a working and cost effective multichannel system of sales, based on sales representatives and WEB site, supported with an electronic multimedia catalogue, easy to manage and browseable through a WEB client or a mobile computer.

To enhance the customer satisfaction, through a better quality of the measurements and more friendly and appealing tools to choose and customise the garment.

This will imply the realisation of specific contents of the electronic catalogue and a WEB site of the AlFerano company.

Long term objectives

1

To complete the multichannel system of sale with a mail channel and a call center.

2

To make the buying process more satisfactory and economically convenient for the customer.

3

To increase the quality of the services for the customer presenting the retailer as a "stylist consultant".

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Technology assimilation at pilot site of gruppo COIN
Short term objectives

1

To realise a dedicated 'corner' in a large store in Milano and a WEB site (Intranet) in Mestre, supported with an electronic multimedia catalogue, easy to be managed and browseable through a WEB client in the shop, and a Cd-Rom.

2

To enhance the general customer satisfaction, introducing made-to-measure sales in the stores, presently not providing such service, through a better quality of the sizing and more friendly and appealing tools to choose and customise the garment.

3

This will imply the realisation of specific contents of the electronic catalogue, and a specific Intranet WEB site of the Coin company, the deployment of a 3D scanning machine.

Long term objectives

1

To make the customers aware of the capabilities of new technologies improving the demand satisfaction. With the aim to stimulate new behaviours, a major involvment of the customer in the customisation/design of the goods (namely garments).

2

To deploy in many other shops of the chain (today they are 45, but their number is growing) the Ishtar sales concept, involving further suppliers.

3

To promote the use of EDI documents with other suppliers and enterprises and the use of electronic catalogues for other kinds of goods.